Satisfaction with Public Meteorological Service and Impact Factors
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Abstract:
The public satisfaction with meteorological service embodies social benefits of public meteorological service, so there is significance for meteorological departments to study public satisfaction. Based on 9939 questionnaire from 24 cities in China, the impact factors about satisfaction with public meteorological service are studied by using the multiple linear regression method. The study shows that five independent variables (the public image of meteorological departments, whether the parlance of weather forecast is popular and easy to understand, the accuracy of weather forecast, the rich degree of weather forecast content, and the betimes of disastrous and sudden weather forecast and warning) have significant effect on the satisfaction of public meteorological service; however, individual factors have little effect on it; according to the regression coefficient, and the impact of public image of meteorological departments on the satisfaction of public meteorological service ranks first, next the betimes of warning and accuracy of forecast. The results of the study have important reference value for improving the satisfaction of public meteorological service for meteorological departments.
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Supported by:Beijing E-Tiller Technology Development Co., Ltd.
Supported by:Beijing E-Tiller Technology Development Co., Ltd.